Chief Marketing Officer (m/f/d)
Permanent employee, Full-time · Berlin
Deine Aufgaben
As CMO (m/f/d) you actively create the future of gitti. You have a holistic view ofthe customer and can therefore create an amazing customer journey, including theshop experience, whilst easily balancing different channels as well as acquisitionand retention needs. You have a true passion for the beauty / lifestyle industry andsustainability is close to your heart. You don’t just want a job to be done, you wantto revolutionize the industry, thereby making use of the whole spectrum ofmarketing tools at your disposal.
You clearly know what you are doing. At the sametime, you are curious, test and lever new channels and are ready to grow togetherwith gitti. You are not afraid of adventures and making decisions, even when youare dealing with volatile or uncertain parameters. You just go for it - and you arehappy when the customer is happy.
SUMMARY OF THE TASKS
- Define and lead the implementation of gitti’s overall marketingstrategy in line with the business and growth goals
- Lead and develop a team of approx 30 people in total
- Drive the marketing strategy, campaign ideation, execution andanalysis
- Be responsible for a 7-digit annual marketing budget, as well as theoverall marketing reporting, channel attribution & the analysis ofmarketing effectiveness
- Develop a data driven approach to prioritize, evaluate, andoptimize marketing tactics and reporting
- Build and grow a highly engaged and loyal community around ourbrand, driven by both influencers and fans of the brand
- Ensure a healthy balance between retention and acquisition, aswell as between brand and performance
- Contribute to a culture of collaboration across the company (e.g.Product, Operations, Finance, etc.)
- Be the marketing spokesperson for key stakeholders, investors andexternal parties
- Lead by example in line with the company values where peoplecan fulfill their potential and actively manage performance
- Conduct regular research to identify new marketing trends andtechnologies and bring new ideas to optimize productdevelopment, the marketing mix and realize the ambitious growthgoals
Dein Profil
This is the ideal role for you if you are ambitious, like to think big and see the worldbeing full of opportunities. You bring a broad marketing experience to the table,combining a deep customer-driven mindset with an analytical thinking. You thrive innot only setting up a strategy but also getting things done. As scaling is what gitti isabout, you enjoy identifying the ideal levers across countries and various beautysegments.
Being a purpose-driven company, the culture and team are vital to gitti’s success.This also counts for leadership. You enjoy working within an enthusiasticenvironment and leading a team through uncertainties as well as developingindividuals. In short, you are an integral part of the company during an excitinggrowth phase and take on the opportunity to fundamentally shape its future.
SUMMARY OF REQUIREMENTS
- 8+ years of B2C marketing experience in a fast-growing company.Experience in the beauty/ lifestyle industry and with D2C brands is a strong plus
- Experience in leading marketing teams and budget responsibility,ranging from Performance- to Influencer Marketing as well ascommunity-building
- Experience in entering and scaling international markets
- Strong experience with customer acquisition as well as retentionand the mechanics of related revenue streams
- Excellent working knowledge of web analytics (e.g. GoogleAnalytics, Mixpanel) & data tools (e.g. Looker, Power BI) with theability to analyze data from multiple sources
- Data-driven mindset with the ability to synthesize, analyze andinterpret data (including KPI reports) and transfer it into actionablesteps
- Deep understanding of marketing technologies and platforms aswell as the synthesis between brand and performance marketing
- Structured and result-oriented, combined with a hands-on mindsetand can-do attitude - you are not afraid to get your hands dirty
- Dynamic personality, full of energy and ideas
- Culture and value-driven attitude with a low ego
- Enthusiasm for entrepreneurship and passion for fast-growingstart-up environments as well as sustainability
- Strong English communication and presentation skills to strike upmeaningful conversations at senior leadership level with bothexternal and internal partners, German language proficiency is a plus
Warum gitti?
- Being part of gitti means working with an ambitious and highly motivated team to achieve our goals and make gitti a success story
- As we grow, so will you! gitti’s fast-paced, performance-driven environment offers you great opportunities to learn and to take ownership
- Contribute your ideas and suggestions and be involved in the implementation from start to finish
- We are having fun together by being connected even though working from home at the moment!
gitti’s company culture implies that all qualified applicants are considered for positions regardless of
race, ethnic origin, gender, age, religion or belief, marital status, gender identification, sexual
orientation, or disability.
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Über uns
Find out more about who we are and what we stand for here.
Are you ready to revolutionize the beauty industry with us?
We cannot wait to meet you!
Apply for this job
Your application
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