Head of Content Marketing (m/f/d)
Permanent employee, Full-time · Berlin
Team
The Marketing Team is taking care of customer acquisition and customer retention for all of Raisin’s international savings and investments platforms. It is focussing on understanding the journey of (potential) customers and on optimizing the customer experience across all touch points.
The Head of Content is responsible for overseeing all content creation and strategy across the company, with a particular focus on editorial finance content, advertising copy, and UX copywriting. This role requires a strategic thinker with a deep understanding of financial topics, a strong background in content marketing, and the ability to lead and inspire a team of writers and editors. They will ensure that all content aligns with the company's brand tone of voice, meets business goals, and engages target audiences across all platforms.
This role is fundamental to help scaling our business in an effective and efficient manner, driving engagement of prospects and existing customers. It will be reporting directly to the CMO and leading an already strong team with the perspective to grow it further.
Your Responsibilities
Content Strategy & Planning
- Develop and implement a comprehensive content strategy across the complete customer lifecycle that aligns with business objectives and enhances the company's brand perception.
- Lead the creation of editorial finance content, ensuring accuracy, relevance, and compliance.
- Collaborate with other marketing teams to create compelling advertising copy that drives customer acquisition and engagement.
- Oversee UX copywriting efforts, ensuring that all digital interfaces offer a seamless and intuitive user experience.
Editorial Finance Content
- Lead a team of content managers and editors to produce high-quality content, including static content, articles, reports, and newsletters.
- Use all means of content to transport the message, including copy, infographics, illustrations and videos
- Ensure content is informative, engaging, and tailored for affluent and educated B2C audiences.
- Stay updated on industry trends, financial regulations, and economic news to ensure content remains current and authoritative.
- Manage the editorial calendar, balancing short-term needs with long-term content projects.
Advertising Copy
- Develop and refine messaging for advertising campaigns across various channels, including digital, print, and social media.
- Work closely with the design and marketing teams to ensure copy and visuals align, creating cohesive and effective campaigns.
- Ensure all advertising copy adheres to brand guidelines and compliance requirements.
UX Copywriting
- Oversee the creation of clear, concise, and user-friendly copy for websites, apps, and other digital products.
- Collaborate with product managers, UX designers and developers to ensure copy enhances the overall user experience and drives desired actions.
- Ensure maintenance of a consistent tone of voice across all digital touch points.
Content Performance & Optimization
- Leverage AI to increase productivity and quality
- Use analytics tools to measure the effectiveness of content across different platforms.
- Regularly review content performance metrics, making data-driven decisions to optimize content strategy.
- Report on content performance, highlighting successes, challenges, and opportunities for improvement.
Team Leadership & Development
- Recruit, train, and manage a diverse team of content managers, editors and copywriters.
- Establish state-of-the-art workflows, taking benefit of AI
- Provide ongoing mentorship and professional development opportunities to help team members grow their skills.
- Foster a collaborative and creative work environment, encouraging innovation and the sharing of ideas.
- Set and monitor team performance goals, ensuring that content projects are delivered on time and in quality.
Your Profile
- Bachelor's degree in Communications, Journalism, or a related field. A Master's degree is a plus.
- 7+ years of experience in content creation, with a significant focus on editorial finance content.
- Proven track record of developing and executing successful content strategies in a digital corporate or agency environment.
- Experience leading and developing a team of content professionals.
- Strong understanding of financial products, services, and regulations.
- Embrace the opportunities made available by Gen-AI. Be able to implement AI-supported workflows for the benefit of productivity and quality.
- Exceptional writing, editing, and proofreading skills, with a keen eye for detail.
- Strong project management skills, with the ability to juggle multiple priorities and deadlines.
- Proficiency in content management systems (CMS), SEO, and analytics tools.
- Excellent interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and advanced skills in stakeholder management.
- Creative thinker with the ability to innovate and adapt in a fast-paced environment.
Join our mission, join our team - and grow with us!
At Raisin, we care about each other and it is one of our top priorities to foster an open and caring environment in which everyone feels welcome and comfortable. Our culture is strongly driven by our ambitious team, which, connects more than 40 different nationalities.
You'll find us in our modern and open office in the trendy Kreuzberg district with a view of the Spree River, ideally connected to public transportation and surrounded by a variety of restaurants and shopping opportunities.
As part of our team, you will benefit from:
- Employee Development Budget of €2,000 and four full training days per year.
- Access to Babbel for continuous language learning.
- Hungry all the time? Snacks, daily fresh fruit as well as drinks provided at the office.
- Flexible working hours, home office and 28 vacation days.
- Enjoy more than 50+ different sports with Urban Sports Club: We subsidize your membership with more than €20 per month.
- Love cycling? With JobRad, lease the bike of your choice and enjoy tax savings, plus Raisin covers your monthly insurance costs.
- A company pension scheme (Betriebliche Altersvorsorge), which we support with 20%.
- Do you miss being in the office? The Deutschland Ticket gets you there, which we subsidize with €25 per month.
- You are moving from another country or city to join us? We will support your relocation.
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About us
Raisin is the trailblazer in the savings and investment space. Founded in 2012, the fintech company started by opening the $95+ trillion deposits and investments market of the European Union, the United Kingdom and the United States to consumers. Today, Raisin serves more than one million customers in these three markets, offering savings products as well as investment and pension products. This makes the Berlin-based fintech one of the leading global savings and investments marketplaces. Savers get a wider choice of attractive products with the ability to move their money freely. In addition, financial service providers get best-in-class marketplace solutions for their customers, and banks get better access to retail funding. Raisin operates its own B2C marketplaces in Europe and the U.S. under the brands Raisin, WeltSparen and ZINSPILOT.
In Germany, the company offers ETF-based investment and retirement products, Private Equity and Crypto investments, and savings products. Raisin works with over 400 banks and financial service providers from over 30 countries. Raisin has €50 billion AuA and generated over €1 billion in interest for its customers worldwide. Raisin is backed by renowned international investors such as b2venture, Deutsche Bank, Goldman Sachs, Greycroft, Headline, Index Ventures, Latitude Ventures, Orange Ventures, PayPal Ventures, Top Tier Capital Partners, Ribbit Capital, Vitruvian Partners and M&G.
The company has offices in Berlin, Frankfurt, Hamburg, Madrid, Manchester, Munich and New York.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
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