Head of Marketing (all genders)
Permanent employee, Full-time · Berlin
Your role
Yoshi en is a startup comprised of a passionate team of 35 dedicated individuals, specializing in delivering the finest tea products directly from the best estates to consumers. As a spin-off of the well-established Sunday Natural, we aim to revolutionize the tea industry by blending traditional values with modern direct-to-consumer strategies. In this role, you will work closely with the CEO & founder Jörg Schweikart, and collaborate with small, international teams to develop and execute technology and digital product strategies that align with our business goals and ensure an exceptional customer experience.
- Develop DTC growth strategy for Yoshi en in line with the management team and business objectives
- Oversee or hands-on manage CRM, Paid Media, and Influencer partnerships
- Recruit and develop a sustainable, long-term team that aligns with business objectives
- Handling BI and data management to generate actionable commercial insights, oversee the generation of commercial data and marketing insights
- Monitor and optimize the performance of digital marketing campaigns, ensuring cost-effective customer acquisition and retention
- Collaborate with Product and other relevant cross-functional teams and manage partnerships with external agencies
Your profile
- Strong D2C digital marketing background, ideally with experience in selling FMCG products, particularly in the nutrition/food category
- Hands-on expertise in performance marketing, specifically with Google Shopping, along with a proven track record in building performance-driven influencer programs and managing paid media campaigns
- Data-driven approach with solid experience in BI and data management, as well as an understanding of analytics and attribution modeling
- Ability to strategically translate business needs into actionable solutions, while also excelling in operational execution and cross-functional teamwork
- Motivated to achieve collective goals and grow together with the brand
- Proactive and hands-on mentality, contributing to shaping the company culture beyond your specific area of expertise
- Regular presence in the office in Berlin - this is not a remote position!
What we offer
- An appealing discount on all of our Sunday Natural Group products - from essential oils to vitamins & nutrients
- We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
- The Urban Sports Club membership, Swapfiets bike rental and a subsidy for the BVG ticket
- Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
- You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
- Inviting office spaces with access to plenty of organic teas and superfoods from around the world
- We, the Sunday Natural Group, like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day
Apply with your CV and cover letter via our application portal. To show us that you've read the entire job ad, please include the phrase 'YES, I AM YOSHI EN'S NEW TEAM MEMBER' in the first sentence of your cover letter.
Contact
Sabrina Thome
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About us
Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy - as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.
We take our ecological responsibility very seriously: Our entire range is therefore vegetarian, mostly vegan. We also go our own way when it comes to packaging: the majority of our products are packaged in glass and are therefore almost completely recyclable.
We have a diverse team of 190 people and 37 nationalities, still growing but at a sustainable rate. Our aim is to work in a collaborative, supportive and inclusive work environment with a diverse group of motivated, talented, and visionary colleagues.
We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.
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