Your role
This position is not for Sunday Natural but for Yoshi en, the sister company of Sunday Natural. As a brand that has grown steadily over time, Yoshi en is led with passionate vision by Jörg Schweikart and is considered a financially independent DTC eCommerce start-up.
In the role as Lead Influencer Marketing, you have the unique opportunity to build the entire influencer and partnership management for our brand Yoshi en from the ground up. Your task will significantly contribute to establishing and strengthening our brand's presence and reputation in the tea industry. You will develop our brand image using our brand values and understanding in terms of quality, innovation, and authenticity. You will be successful in this role if you have a passion for tea and the associated tea culture, are an open and sociable person who enjoys networking, and want to contribute your skills and creative ideas to grow together with the brand.
- Develop and execute influencer marketing strategies and creative campaigns for DACH
- Brainstorming of new, creative approaches to influencer campaigns
- Identify and build relationships with prominent influencers and thought leaders to enhance our network
- Optimize end-to-end influencer onboarding processes and tools, including data tracking, measurement, scalability, and efficient ways of working
- Research relevant industry experts, competitors, target audience, and users to inform campaign strategies
- Stay updated on emerging trends, technologies, and influencers, attending relevant events for networking and business purposes
Your profile
- You have a deep knowledge of the DACH influencer ecosystem and have existing relationships with relevant influencers
- You have a proven track record of developing and executing successful influencer campaigns that drive results - preferably in the health, food or lifestyle sector
- You own a strong communication and negotiation ability to build and maintain relationships with any kind of influencers & partners
- Your have a data-driven mindset that enables you to review and analyze influencer campaigns and make rational decisions how to maximize brand impact
- You are a creative mind with Networker attitude, project management skills and innovative ideas for marketing initiatives
- Excellent verbal and written communication skills in German & English and you must be able to work minimum 3 days per week from the office
What we offer
- An appealing discount on all of our Sunday Natural Group products - from essential oils to vitamins & nutrients
- We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
- The Urban Sports Club membership, Swapfiets bike rental and a subsidy for the BVG ticket
- Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
- You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
- Inviting office spaces with access to plenty of organic teas and superfoods from around the world
- We, the Sunday Natural Group, like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day
Apply with your CV and cover letter via our application portal. To show us that you've read the entire job ad, please include the phrase 'YES, I AM YOSHI EN'S NEW TEAM MEMBER' in the first sentence of your cover letter.
Contact
Sabrina Thome
Apply for this job
About us
Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy - as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.
We take our ecological responsibility very seriously: Our entire range is therefore vegetarian, mostly vegan. We also go our own way when it comes to packaging: the majority of our products are packaged in glass and are therefore almost completely recyclable.
We have a diverse team of 190 people and 37 nationalities, still growing but at a sustainable rate. Our aim is to work in a collaborative, supportive and inclusive work environment with a diverse group of motivated, talented, and visionary colleagues.
We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.
